International marketing syllabus for PG students

Syllabus:
¤INTERNATIONAL MARKETING¤
1. INTRODUCTION-
>nature & significance;
>complexities in international marketing;
>transition from domestic to transnational marketing;
>international market orientation-EPRG framework;
>international market entry strategies.

2.INTERNATIONAL MARKETING ENVIRONMENT-
>Internal environment;
>external environment(geographical,demographic,economic,socio-cultural,political&legal);

3.FOREIGN MARKET SELECTION

4.PRODUCT DECISIONS

5.PRICING DECISIONS

6.PROMOTING DECISIONS

7.DISTRIBUTION CHANNELS & LOGISTICS

8.INTERNATIONAL MARKETING PLANNING,ORGANISING&CONTROL

9.EMERGING ISSUES& DEVELOPMENTS IN INTERNATIONAL MARKETING